Nike Signs First Ever Endorsement Deal With Esports Player

… Legends player Jian ‘Uzi’ Zihao alongside Lebron James for marketing events. … Nike Signs First Ever Endorsement Deal …

Sega May Be Hinting That Sonic Colors Is Coming To PC

… Art for the game has shown up in marketing for a Steam bundle. … Sega May Be Hinting That …

Feature: The Best And Worst Industry Marketing Moments

… Feature: The Best And Worst Industry Marketing Moments … Sometimes you gotta wonder what exactly … some companies' PR meetings. … The Best And Worst Industry Marketing Moments …

Electronic Arts Is Laying Off 350 People From Its Marketing, Operations, and Publishing Divisions

… This news was shared by Andrew Wilson, Electronic Arts' CEO, in a blog posted on the company's website. … Electronic Arts Is Laying Off 350 People From Its Marketing, Operations, and Publishing Divisions …

Aaron Greenberg Named Head Of Marketing For Xbox Games, Entertainment Studios

… Studios … Greenberg is known for being outspoken and energetic. … Aaron Greenberg Named Head Of Marketing For Xbox …

Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document

… post appeared in the Alpha Protocol forums from Obsidian marketing manager Matthew Rorie. … Alpha Protocol Devs …

Blizzard And Korean Air Take Wings Of Liberty To The Sky

… Blizzard And Korean Air Take Wings Of Liberty To The Sky … Taking video game … marketing to a whole new altitude, Blizzard and Korean Air revealed today a collaborative promotion of impressive scale. … Blizzard And Korean Air Take Wings Of Liberty To The Sky …

One Million Super Street Fighter IV Units Shipped

… announcer, and it rings true for the game’s worldwide marketing as well. … One Million Super Street Fighter IV …

Natal Release Dated?

… an October worldwide release date for the company's motion-based Natal controller. … Natal Release Dated? …

Namco Bandai: Games Are Too Expensive

… Bandai Partners’ vice president and head of sales and marketing, Olivier Comte. … Namco Bandai: Games Are Too …

Activision Publishing Gets New CEO

… CEO … Eric Hirshberg is a marketing executive who will now oversee operations management, product development, and …

Sam Fisher Goes Rogue...Starts Tweeting

LittleBigPlanet Sequel On The Way?

… Langeveld, marketing manager for Sony Benelux, it is suggested there may be a new LittleBigPlanet coming into …