Nike Signs First Ever Endorsement Deal With Esports Player

… events. … Nike Signs First Ever Endorsement Deal With Esports Player …

Sega May Be Hinting That Sonic Colors Is Coming To PC

… Art for the game has shown up in marketing for a Steam bundle. … Sega May Be Hinting That …

Feature: The Best And Worst Industry Marketing Moments

… Feature: The Best And Worst Industry Marketing Moments … Sometimes you gotta wonder what exactly … some companies' PR meetings. … The Best And Worst Industry Marketing Moments …

Electronic Arts Is Laying Off 350 People From Its Marketing, Operations, and Publishing Divisions

… … Electronic Arts Is Laying Off 350 People From Its Marketing, Operations, and Publishing Divisions …

Aaron Greenberg Named Head Of Marketing For Xbox Games, Entertainment Studios

Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document

… Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document … A very interesting post appeared in the Alpha … … Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document …

Blizzard And Korean Air Take Wings Of Liberty To The Sky

… Blizzard and Korean Air revealed today a collaborative promotion of impressive scale. … Blizzard And Korean Air Take …

One Million Super Street Fighter IV Units Shipped

Natal Release Dated?

… Natal Release Dated? … A Microsoft Saudi Arabia marketing employee gave an October worldwide release date for …

Namco Bandai: Games Are Too Expensive

… Bandai Partners’ vice president and head of sales and marketing, Olivier Comte. … Namco Bandai: Games Are Too …

Activision Publishing Gets New CEO

… CEO … Eric Hirshberg is a marketing executive who will now oversee operations management, product development, and …

Sam Fisher Goes Rogue...Starts Tweeting

LittleBigPlanet Sequel On The Way?

… On The Way? … In a video interview with Folkert Langeveld, marketing manager for Sony Benelux, it is suggested there may …