UK Advertising Authority Strikes Blow Against ‘Free-To-Play’ And EA’s Dungeon Keeper

… Dungeon Keeper … EA's Dungeon Keeper isn't really "free" according to UK's Advertising Standards Authority. … UK …

Sunset Overdrive Teaser Site Hints At E3, SDCC, Gamescom, PAX Prime Appearances

… Appearances … Viral advertising is cute, but this one actually gives us a hint about when we'll be seeing Sunset …

Sony Patent Will Pause Your Game To Show You Ads

… Show You Ads … A Sony patent has appeared online showing a advertising method that will interrupt your game in the most …

Five Weird Video Game Sponsorship Deals

New Developer Diary Video For Avatar

… making a movie, you can expect some pretty pervasive advertising to accompany it. … New Developer Diary Video For …

Activision's Too Hot For TV Modern Warfare 2 Ad

APB Features In-Game Audio Ads Every Three Hours

… APB Features In-Game Audio Ads Every Three Hours … Even subscribers will … short ads every three hours when they switch districts in Realtime Worlds' open-world MMO. … APB Features In-Game Audio Ads Every Three Hours …

Left 4 Dead 2 Gets $25 Million Ad Campaign

… … Valve is dropping 25 million bones on Left 4 Dead 2's advertising. … Left 4 Dead 2 Gets $25 Million Ad Campaign …

Microsoft Touts In-Game Advertising Numbers

… Microsoft Touts In-Game Advertising Numbers … In a recent blog post, Microsoft ad … encouraging signs for the long-term viability of in-game advertising as a revenue model. … Microsoft Touts In-Game Advertising Numbers …

Valve Creating Portal 2 Advertising In-House

… Valve Creating Portal 2 Advertising In-House … Valve is not chancing the … it in the hands of ad agencies. … Valve Creating Portal 2 Advertising In-House …

Six Hilarious Kevin Butler Videos Explain How To Trash Talk In MLB 11: The Show

… as Sony's resident funnyman has a whopping six new videos advertising MLB 11: The Show. Even non-sports fans such as …

160GB PS3 Slim On The Way?

… 160GB PS3 Slim On The Way? … Several retailers are advertising a boost to the PlayStation 3’s default storage …

Master Chief Is Doing Commercials?

Can Battlefield 3 Really Take On Call Of Duty?

… on Call Of Duty, which includes spending $100 million on advertising. But does DICE's military shooter really have …

Microsoft To Close In-Game Advertising Division

… Microsoft To Close In-Game Advertising Division … morrhaging disaster … Microsoft To Close In-Game Advertising Division …

Kinect Ad Blitz Budgeted At Half A Billion Bucks

Your Mom Already Hates Dead Space 2

EA Exec On In-Game Advertising: "Maybe Those Days Are Over"

… EA Exec On In-Game Advertising: "Maybe Those Days Are Over" … EA's free-to-play … the money from in-game ads haven't. … EA Exec On In-Game Advertising: "Maybe Those Days Are Over" …

Study Shows EA Sports In-Game Advertising Is Effective

… Study Shows EA Sports In-Game Advertising Is Effective … Love it or hate it, in-game advertising is here to stay – and a new study by the Nielson … way to reach consumers. … Study Shows EA Sports In-Game Advertising Is Effective …

Smear Campaign: The Propaganda of BioShock Infinite

… Infinite … Check out the divisive ultranationalist advertising campaign in this exclusive gallery. … Smear …