Sony Patent Will Pause Your Game To Show You Ads

… Will Pause Your Game To Show You Ads … A Sony patent has appeared online showing a advertising method that will …

UK Advertising Authority Strikes Blow Against ‘Free-To-Play’ And EA’s Dungeon Keeper

Sunset Overdrive Teaser Site Hints At E3, SDCC, Gamescom, PAX Prime Appearances

… Hints At E3, SDCC, Gamescom, PAX Prime Appearances … Viral advertising is cute, but this one actually gives us a hint …

Five Weird Video Game Sponsorship Deals

Activision's Too Hot For TV Modern Warfare 2 Ad

… Activision's Too Hot For TV Modern Warfare 2 Ad … Too hot for TV Modern Warfare 2 ad. … Activision's Too Hot For TV Modern Warfare 2 Ad …

APB Features In-Game Audio Ads Every Three Hours

Left 4 Dead 2 Gets $25 Million Ad Campaign

… … Valve is dropping 25 million bones on Left 4 Dead 2's advertising. … Left 4 Dead 2 Gets $25 Million Ad Campaign …

Microsoft Touts In-Game Advertising Numbers

… for the long-term viability of in-game advertising as a revenue model. … Microsoft Touts In-Game Advertising Numbers …

New Developer Diary Video For Avatar

… making a movie, you can expect some pretty pervasive advertising to accompany it. … New Developer Diary Video For …

Microsoft To Close In-Game Advertising Division

… Microsoft To Close In-Game Advertising Division … morrhaging disaster … Microsoft To Close In-Game Advertising Division …

Master Chief Is Doing Commercials?

Study Shows EA Sports In-Game Advertising Is Effective

… Study Shows EA Sports In-Game Advertising Is Effective … Love it or hate it, in-game advertising is here to stay – and a new study by the … way to reach consumers. … Study Shows EA Sports In-Game Advertising Is Effective …

160GB PS3 Slim On The Way?

… retailers are advertising a boost to the PlayStation 3’s default storage capacity. … 160GB PS3 Slim On The Way? …

Smear Campaign: The Propaganda of BioShock Infinite

… Infinite … Check out the divisive ultranationalist advertising campaign in this exclusive gallery. … Smear …

EA Exec On In-Game Advertising: "Maybe Those Days Are Over"

… On In-Game Advertising: "Maybe Those Days Are Over" … EA's free-to-play general manager says that in-game microtransactions have …

Kinect Ad Blitz Budgeted At Half A Billion Bucks

… is preparing a deluge of ads for the peripheral's holiday launch. … Kinect Ad Blitz Budgeted At Half A Billion …

Xbox 720 Logo Spotted In Real Steel Trailer!

… Xbox 720 Logo Spotted In Real Steel Trailer! … f in-arena advertising in the trailer. … Xbox 720 Logo Spotted In Real …

Kinectimals With Bears Provides Truth In Advertising

… disc, Now With Bears extends Kinectimals' replay value for younger gamers. … Kinectimals With Bears Provides …

Battlefield 3’s Jay-Z “99 Problems” TV Ad

… the holiday season, but you can see it here before the advertising bombardment begins. … Battlefield 3’s Jay-Z “99 …

Can Battlefield 3 Really Take On Call Of Duty?

… 3 Really Take On Call Of Duty? … Last week EA revealed its plan to help the Battlefield series take on Call Of Duty, which includes spending $100 million on advertising. But does DICE's …