You Like Customization? Check Out This Black Ops Trailer

Treyarch has been an easy target over the years for taking on the unenviable task of tag-teaming Call of Duty with industry darlings Infinity Ward. As Black Ops is showing, they're not exactly content with phoning in yet another sequel. This latest video from Activision shows what the team has been working on in multiplayer customization.

As players earn in-game currency, they can spend it on a dizzying variety of unlockables, including camo patterns, perks, and more. Creative types have much more freedom to express themselves in Black Ops than in most FPS games, too.