How Microsoft Hopes Kinect Will Change Advertising

… How Microsoft Hopes Kinect Will Change Advertising … During today's Cannes Lions International … marketers, Microsoft presented a new kind of interactive advertising made possible thanks its Kinect technology. … How Microsoft Hopes Kinect Will Change Advertising …

Kinect Enables The Dreams…Of Advertisers

… is hyping a new application for the company's Kinect peripheral at an advertising and marketing conference in …

Dead Island Teaser Trailer Wins At The Other Cannes

… but did you know that there's another one just for advertising? … Dead Island Teaser Trailer Wins At The Other …

Valve Creating Portal 2 Advertising In-House

… Valve Creating Portal 2 Advertising In-House … Valve is not … title by putting it in the hands of ad agencies. … Valve Creating Portal 2 Advertising In-House …

Six Hilarious Kevin Butler Videos Explain How To Trash Talk In MLB 11: The Show

… as Sony's resident funnyman has a whopping six new videos advertising MLB 11: The Show. Even non-sports fans such as …

Sony Parodies Kevin Butler Best Buy Ad In LittleBigPlanet 2

When Advertising Invades Video Games

… When Advertising Invades Video Games … It seems in-game advertising is becoming increasingly prevalent these days … to soft drinks. Check out some of the more notable advertising invasions in video games. … When Advertising …

Your Mom Already Hates Dead Space 2

… Space 2 … EA has taken an interesting approaching with its marketing for Dead Space 2. Theory: if your mom hates …

Opinion: Gaming the Store

… Gaming the Store … Kevin Joyce, media director at Liquid Advertising, tells us why Apple's App Store rankings can be …

Gaming The Apple App Store

… to an advertising expert who discusses Apple's app store ranking mess. … Gaming The Apple App Store …

Sony Settles Lawsuit With Kevin Butler Actor Jerry Lambert

Australia Bans Dead Island Riptide TV Ad

… TV Ad … The game is still on shelves, but the Australian Advertising Standards Bureau yanked a TV spot for the …

Sega Europe Adds Coy Disclaimer to Aliens: Colonial Marine Videos

… Videos … In response to a complaint filed with the UK's Advertising Standards Agency, Sega Europe has added a …

Five Of Our Favorite Kevin Butler Ads

… the opportunity to reflect on what is possibly Sony's best advertising campaign to date. Here are our favorite Kevin …

The 5 Most Memorable Nintendo Commercials

… these days can't hold a candle to these Nintendo classics.  … The 5 Most Memorable Nintendo Commercials …

Nintendo Begins "I'm Not A Gamer" Advertising Campaign

… Nintendo Begins "I'm Not A Gamer" Advertising Campaign … Nintendo's newest advertisements show … they're not gamers. … Nintendo Begins "I'm Not A Gamer" Advertising Campaign …

Sony May Want To Rethink Its Advertising Campaign For The New PlayStation 3

… Sony May Want To Rethink Its Advertising Campaign For The New PlayStation 3 … Sony's new advertising campaign in Japan for its redesigned PlayStation … to buy a new PlayStation 3. … Sony May Want To Rethink Its Advertising Campaign For The New PlayStation 3 …

Almost Everything Is In Slow Motion In The Max Payne 3 TV Spot

… … Max Payne 3 is coming next month, and the television advertising blitz has begun. … Almost Everything Is In Slow …

What If the Next Mario Game Looked Like This Stop Motion Video?

… This Stop Motion Video? … We can't wait to see how Sony's advertising face, Kevin Butler, will smack talk his way …