gallery
Nintendo San Francisco

Nintendo Store San Francisco Photo Tour

by Brian Shea on May 15, 2025 at 01:30 PM

This week signals the opening of the second official Nintendo Store in the United States. Nintendo New York opened in 2001 as a Pokémon Center before being converted to Nintendo World in 2005, then rebranded as Nintendo New York in 2016. Since then, Nintendo has opened first-party stores in Tokyo, Osaka, and Kyoto, Japan, but outside of the employees-only store in Nintendo of America's headquarters, the New York location has been the only US-based store. 

The two-story shop features exclusive merchandise, hard-to-find Amiibo figures, various statues of iconic Nintendo characters, and the ability to build a custom Nintendo Switch. You'll find dedicated sections to Nintendo and its biggest franchises throughout the storefront. On the main floor, you'll spot areas devoted to Mario (including Mario Kart), Animal Crossing, Donkey Kong, and a section dedicated to Nintendo San Francisco merchandise. If you walk down the stairs in the middle of the store, you can descend to the bottom floor, which includes Zelda, Splatoon, Metroid, Kirby, Pikmin, and Pokémon sections. Additionally, each floor features dedicated gaming areas, with loads of Switch games, a few playable Switch kiosks, and an absolutely loaded wall of Amiibo figures.

Game Informer recently attended an invite-only media day for Nintendo San Francisco, which opens today for those with Warp Pipe reservations. However, for everyone else, Nintendo San Francisco opens on Monday, May 19. You can see what shoppers can expect when they step through the doors of the brand-new Nintendo San Francisco below. 


Nintendo Store San Francisco Photo Tour

You enter the store through the Powell St. entrance. Along the front and side windows, various Nintendo characters are depicted walking towards the entrance.

Nintendo Store San Francisco Photo Tour

The front section of the store includes mostly Nintendo San Francisco merchandise, as well as exclusive items to official Nintendo Stores.

Nintendo Store San Francisco Photo Tour

Statues of characters like Mario and Link are found throughout the store, and if you want to take a miniature version home of your favorite statue, Nintendo San Francisco has replicas on its shelves.

Nintendo Store San Francisco Photo Tour

This is an often-used design on exclusive merch throughout the store. It can be found on bags, shirts, and other items.

Nintendo Store San Francisco Photo Tour
Nintendo Store San Francisco Photo Tour
Nintendo Store San Francisco Photo Tour

Near the front, you'll find the Donkey Kong section.

Nintendo Store San Francisco Photo Tour

A huge Mario statue welcomes you to the Mario section of the store. Here, you can find all kinds of merch from Mario's long history, including this dish set that was originally only for sale at the Japanese Nintendo Stores.

Nintendo Store San Francisco Photo Tour

If you're looking to start a Mario plushie or Lego collection, this store has you covered.

Nintendo Store San Francisco Photo Tour

Similar to the Mario section, the Animal Crossing section is hard to miss. Here, you can shop from various home items ripped straight from your island getaway.

Nintendo Store San Francisco Photo Tour

Since the Animal Crossing section relies heavily on home items, The Roost line lets you put an Animal Crossing touch on your at-home coffee station.

Nintendo Store San Francisco Photo Tour

If you'd prefer to show off your Animal Crossing love through apparel instead of home decor, you also have plenty of options. 

Nintendo Store San Francisco Photo Tour

Right next to the main floor registers, you have another chance to pick up some of the exclusive Nintendo San Francisco merchandise.

Nintendo Store San Francisco Photo Tour

One of the coolest sections of Nintendo San Francisco lets you use tablets to build a custom Nintendo Switch. You can select different Joy-Cons, straps, and docks. Once you place your order, your Switch will be ready for pickup the same day.

Nintendo Store San Francisco Photo Tour

If you're just visiting the Nintendo Store to pick up the latest game or a title you missed out on, you can select from a wide range of Switch titles.

Nintendo Store San Francisco Photo Tour

Though you normally need to go to the Nintendo website and have a Switch Online subscription to purchase the Nintendo Switch Online classic controllers, you can grab them in-person (and without a paid subscription) at the Nintendo Store.

Nintendo Store San Francisco Photo Tour

Yes, you can get Alarmo at Nintendo San Francisco.

Nintendo Store San Francisco Photo Tour

You can look over a railing from the main floor to see the massive gaming screen on the bottom floor.

Nintendo Store San Francisco Photo Tour

A staircase in the middle of the store takes you to the bottom floor.

Nintendo Store San Francisco Photo Tour

The first section you're greeted by on the bottom floor is the Legend of Zelda area.

Nintendo Store San Francisco Photo Tour

The Zelda collection is geared towards a more mature audience, with items like messenger bags, replica swords, notebooks, wine glasses, and more.

Nintendo Store San Francisco Photo Tour

Across from the Zelda section, you can find a ton of colorful Splatoon merchandise.

Nintendo Store San Francisco Photo Tour

The giant screen you could spot from the main floor is playable on the bottom floor. After the store tour, a few invitees fired up a round of Mario Kart 8 Deluxe.

Nintendo Store San Francisco Photo Tour

If you'd rather check games out on a smaller, more personal screen, the back corner of the bottom floor has kiosks for you to test out some games or watch some trailers.

Nintendo Store San Francisco Photo Tour

The bottom floor has more games for you to peruse.

Nintendo Store San Francisco Photo Tour

The back wall features an impressive display of Amiibo figures, including several difficult-to-find figures.

Nintendo Store San Francisco Photo Tour

Pikmin and Mario share some space on the back wall. Some of the Pikmin apparel includes fun instances of the Pikmin carrying away items like the pocket on a T-shirt or a button from a dress shirt.

Nintendo Store San Francisco Photo Tour

The Pokémon section features a ton of plushies and apparel from the Pokémon Center.

Nintendo Store San Francisco Photo Tour

Though I didn't spot any Pikachu plushies exclusive to this particular store, Nintendo San Francisco has several of the Nintendo Store-exclusive plushies.

Nintendo Store San Francisco Photo Tour

In addition to the sections highlighted in this photo tour, you can also find smaller sections featuring franchises like Kirby and Metroid.