Beyond Gaming

When we relaunched Game Informer earlier in 2025, we had an open book of options for how that might look. We prioritized some things we thought were essential: targeting a dedicated gaming-hobbyist audience, bringing back the physical magazine with a higher-quality feel, and continuing to foster the traditions the brand had built around exclusive coverage of great games.

But as we talked through those considerations, another priority emerged. It was rooted in our team’s goals for what we wanted the company to be about moving forward, as well as in what we’d heard over the years from our readers. We wanted Game Informer to bridge an excitement about gaming with a desire to make a difference in the world.

We found the path to do that through our partnership with St. Jude. For those of you who have subscribed, you know that five percent of the money you pay to Game Informer goes directly to St. Jude, supporting its mission to find and advance cures for catastrophic illnesses like cancer in children, and to ensure that no child who comes to the hospital is denied treatment because of race, religion, or ability to pay.