Report: Amazon's Android Box Coming In March

A multifunctional, Android-powered, set-top device from Amazon, which we first reported on last year, is still in the works. Not only that, but it is reportedly being prepped for a March release.

According to Recode, the WebTV unit is being positioned to compete with Apple TV and Roku. It would allow users to stream Amazon's video content, which has been a growing focus for the company.

The potential applications don't stop there; with Amazon's recent purchase of Double Helix, a foray into unique game development is inevitable. Whether or not this set-top device is also the gaming platform is unclear at the moment... though considering devices like the Kindle are able to have multiple functions, it is certainly possible.

[Source: Recode]

Our Take
Consumers don't have any shortage of options when it comes to watching streaming video content on their televisions. However, Amazon's reach as a juggernaut online retailer puts it in a great position to get a piece of the market...especially considering the fact that its video services are already popular.