How To Market Dead Or Alive 5: Swimsuits

The Don Drapers over at Tecmo have figured out the perfect way to market Dead Or Alive 5. The answer is swimsuits. Check out the eyepatch-sized swimwear that the women in Team Ninja's new fighting game will be wearing when you order the game's collector's edition.

“The Dead or Alive 5 cover showcases our dynamic cast of the world’s best martial arts fighters including Ayane, Hayabusa, Hitomi, Christie, Rig, Tina, and for the first time, Akira from Virtua Fighter,” said Amos Ip, SVP and General Manager of Tecmo Koei America. “As ‘DOA Day’ draws near, we want to show the fans that have made Dead or Alive one of the greatest, most intense fighting series what they can look forward to playing on September 25th.”

Dead Or Alive 5 releases on September 25, and the collector's edition will retail for $79.99. Check out the swimwear below.