Battlefield 3 Premium Hits 800K

EA said more than 800,000 players signed up for its Battlefield 3 premium service in the first two weeks.

Speaking to USA Today, EA Games executive vice president Patrick Soderlund said, "We are very pleased with the performance so far." Soderlund also suggested EA could implement similar services for its other products.

"We're actually only two weeks into it, so it's a little early to tell how this is going to pay off," he said. "It certainly it looks very promising right now." Battlefield 3 Premium launched at E3 earlier this month. It provides players with exclusive content and early access to expansion packs.

[Source: USA Today]