Just Dance 3 Sales Explode Over Black Friday

Ubisoft's insanely popular dance title, Just Dance 3, continues to see strong sales.

The publisher reported the game sold more than 700,000 copies from November 20-26 on Wii and Xbox 360 Kinect combined. Sales for Just Dance 3 for Wii  have sold approximately 48 percent more than what Just Dance 2 sold on the Wii year over year to date, according to Ubisoft's internal estimates.

Ubisoft’s dance games that includes Just Dance 3, Just Dance 2, Just Dance, Just Dance Summer Party, Just Dance Kids 2, Just Dance Kids, The Black Eyed Peas Experience, and ABBA You Can Dance, have sold a combined total of more than one million copies in the U.S. from November 20-26, according to internal estimates.

“Last week was an excellent start to the holiday shopping season for Ubisoft’s dance games,” said Tony Key, senior vice president of sales and marketing at Ubisoft. “The popularity of Ubisoft’s dance games continues to gain momentum as these games appeal to a wide variety of consumers because they are fun to play alone or with friends and family. Ubisoft is looking forward to its final dance game release of the calendar year with Just Dance 3 on the PlayStation Move, which releases next week on Tuesday, December 6th.”

According to market research group NPD, Ubisoft has a 76 percent market share among dance games so far in 2011.