Over Two-Thirds Of Xbox Live Subscriptions Sold At Retail

While many of us purchase our Xbox Live Gold subscriptions via the dashboard interface, it appears that the majority of gamers are buying them at retail locations. Microsoft has recently revealed that 68% of Live members paid for their subscriptions over the counter.

Xbox Live marketing manager Robin Burrowes says that Microsoft still wants to offer full retail support, saying "We are very respectful of the retail environment, in that we have a window between the release of a retail game and the digital one. There’s no immediate plans to change that."

He continued - "We are continuing to talk to retail in different ways. We are looking to introduce new digital innovations to drive more business. We’ve been testing electronic software distribution in a couple of places. We will be testing point-of-sale activation, which is similar to buying cards in store and being able to redeem that code at the point of purchase. We are introducing new digital tokens and are working very closely with retailers."

Source: Gamasutra