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Xbox ROG Ally Prices Revealed, Pre-Orders Now Live

by Marcus Stewart on Sep 26, 2025 at 09:00 AM

Microsoft and Asus have revealed the price points for their two models of the handheld PC, the Xbox ROG Ally. And, unsurprisingly, they’re not cheap.

The Xbox ROG Ally was revealed in June during the Xbox Game Showcase and is an Xbox-branded model of Asus’ Steam Deck competitor, the ROG Ally. The device’s primary selling point is its ability to run Xbox games and apps natively, including those from Game Pass, allowing players to access their Xbox software library on the go. Powered by Windows 11, the Xbox ROG Ally can also run other platforms such as Steam, Battle.net, and GOG.

Launching on October 16, pre-orders are now live in 38 countries for the two models: The ROG Ally and the more powerful ROG Ally X. Here's what they cost:

Xbox ROG Ally X (1TB): $999.99

Xbox ROG Ally (512GB): $599.99

Xbox ROG Ally Features
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These premium prices were to be expected (especially since the standard ROG Allies are generally quite expensive), but the sticker price may sting from potential Xbox converts still reeling from Microsoft's recent announcement of a second price increase to its Xbox Series consoles starting next week. Xbox and Asus likely knew it would have to bite the bullet as well, as they seemingly withheld revealing the price for as long as possible while eying the economy to determine the appropriate pricing. It will be interesting to see how many players will be willing to shell out that kind of money for an ROG Ally, given the rising prices of video game hardware across the board going into the holiday season. 

If you're looking to buy an Xbox ROG Ally but can't decide between the two models, you can read more about the specs of each version here. Do you plan on buying an Xbox ROG Ally? Let us know in the comments.