Twitch Signs Deal To Be Official Live Streaming Partner For E3

Twitch has signed a deal to make it the official live streaming partner of the annual Electronic Entertainment Expo for the next three years.

Being a partner means Twtich will have a noticeable presence on the show floor with its own booth, as well as through E3's assorted media channels. Twitch will now be part of E3 Insider and and appear prominently on E3Expo.com. Twitch's chief revenue officer Jonathan Simpson-Bint says, “Twitch looks forward to deepening consumers’ E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage,” offering more details on what exactly Twitch's role will be as E3's official partner.

To read the full press release, head to page two.

Our Take
I'm curious what exactly Twitch's coverage will entail at E3. Will it be streaming all the press conferences? Will cameras be set up on the floor showcasing what's going on? Will demos be shown on Twitch's channels? I'm interested in seeing what Twitch's role as partner will entail.

Twitch Named Official Live Streaming Partner of The Electronic Entertainment Expo (E3)

Twitch signs three year deal to globally broadcast the world’s premier video game event

SAN FRANCISCO- March 6, 2014 - Twitch, the world’s leading video platform and community for gamers, today announced it will be the official live streaming partner of Electronic Entertainment Expo (E3). The partnership with the tradeshow’s owner, Entertainment Software Association (ESA), is a three year agreement beginning with E3 2014 that will heighten the global presence for the leading video game event.

E3 2014 takes place on June 10-12 at the Los Angeles Convention Center where Twitch will have a prominent booth in the South Hall. Twitch’s E3 channel will be integrated into all parts of the convention’s presence, including E3 Insider and E3Expo.com. In addition, the Twitch feed will be featured on monitors spread throughout the convention halls, as well as the lounges and press center.

“Live video has changed the video game industry in a fundamental way and transformed how gamers learn, communicate and share their passion for games,” said Jonathan Simpson-Bint, chief revenue officer, Twitch. “Twitch looks forward to deepening consumers’ E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage.”

E3 is the annual must-attend, three-day event where the video game industry unites to showcase and unveil the future of games. Because it brings together a passionate and targeted audience, Twitch and E3’s online presence reaches millions of industry insiders before, during, and after the show.

"E3 is the leading computer and video game event in the world. It is known and respected as the launch pad for the latest in video game news,” said Rich Taylor, senior vice president of communications and industry affairs at ESA. “We look forward to partnering with Twitch and extending E3’s worldwide reach to billions of consumers.”

For more information on Twitch, visit our press center and blog.

About Twitch
Twitch is the world’s leading video platform and community for gamers. More than 45 million gamers gather every month on Twitch to broadcast, watch and chat about gaming. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game publishers, developers, media outlets, industry conventions and press conferences, casual gamers and gaming for charity events. Twitch also caters to the entire esports industry, spanning the top pro players, tournaments, leagues, talk shows and organizations. Learn more at http://twitch.tv.