Please support Game Informer. Print magazine subscriptions are less than $2 per issue
EA Gets Rough With Tiger
In sports, all that matters is winning, and when you're winning, the world is your oyster. And when you're not... EA has thrown down the gauntlet on Tiger Woods and his cover boy/ franchise affiliation with the Tiger Woods golf series: Win or else.
Back when Tiger's sex scandal broke (and continued to develop), EA's Peter Moore was very clear in his commitment to Tiger and the golfer's affiliation with EA Sports. Now EA CEO John Riccitiello has added a caveat to their business relationship.
"We're with him because he has the promise of being the world's best golfer," explained Riccitiello. "We have no plans to move away from him, but it's a business relationship on the basis of we make the best golf game and he's the best golfer. Both of those things need to be true in the long run for the partnership to make sense."
"[Woods] sort of stuck with us for a very long time and we made great business together," continued Riccitiello, "and we're willing to give him the benefit of the doubt for a period of time."
Woods is currently ranked second in the world – breaking a 281-week reign atop the charts – and is 42nd in the FedExCup playoff standings.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
