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Survey Says Core Games Still Best Bets For Publishers
A new survey finds that publishers like Ubisoft are better off making games like Assassin's Creed than they are chasing mobile and social gaming revenues.
According to the researchers at Cowen and Company, less than five percent of the 2,301 participants in its Fall 2010 Video Game Survey said they were cutting back on purchases of console games due to playing more online, social, or free-to-play games. The respondents who didn't own consoles also predictably said that they'd be more interested in buying a console if the prices came down a bit.
"We believe that the hardware manufacturers have left unit sales on the table by not reducing price points from $199 to $179 and $299 to $249 for the applicable consoles, and that doing so would have driven a more significant boost to hardware sales than the release (for Microsoft and Sony) of new motion-sensing peripherals," said the report according to GamesIndustry.biz. "We view continued stubbornly high hardware price points as one of the key factors dragging down software sales."
Surprisingly, the survey also found that demand for Move and Kinect outside of gamers who already own the PlayStation 3 and Xbox 360 is "tepid."
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