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DirecTV Breaks Up With G4
The satellite TV provider DirecTV has dropped the G4 Network after a string of failed negotiations with G4's parent company Comcast. (which, probably not coincidentally, is one of DirecTV's biggest competitors)
In an email response to Entertainment Weekly, a DirecTV representative explained, "At this time we are no longer negotiating and we have no plans to put G4 back up. We are constantly evaluating our lineup in a new world where programming costs continue to rise at significant rates. Since G4 is among the lowest rated networks based on the latest Nielsen data, we decided that it made sense to focus on preserving programming that is more relevant to our larger customer base.”
In response, G4 offered this take on the situation: "We have been trying to engage DirecTV in fair and reasonable discussions to continue to carry G4. G4 offered DirecTV the same basic deal we have had for the past three years. However they still plan to drop the network and deny G4 fans the only network that focuses on the popular gaming lifestyle.”
Look like bad news for fans of video game television. Although, it is fair to note that G4 has greatly reduced its gaming oriented programming since it launched in 2002.
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