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Call Of Duty Franchise Earns Activision More Than $3 Billion, Kotick Predictably Happy
Ever notice how you never see a picture of Bobby Kotick in which he doesn't have an ear-to-ear grin? Well, there's a good reason for that. Not only does he have World of Warcraft and Guitar Hero raking in cash for him year after year, but it turns out that Activision Blizzard has another series that isn't doing too shabby. In a press release today, the company announced that the Call of Duty franchise has surpassed $3 billion in overall sales, selling over 55 million units.
"Call of Duty has become one of the greatest entertainment franchises of all time," Kotick said. "If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history."
Considering that it pulled in $550 million in five days, it's safe to assume that number will be going nowhere but up anytime soon.
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