ony Hilliam – CEO of the Australian game development studio Auran – announced early today that Fury Online will soon be shutting down for good. Not only is Fury Online shutting down permanently, it is being erased in record time. By this weekend the Fury online servers and website will be no more, a move that Hilliam found unavoidable because the team could not find a way to keep the free-to-play MMO title profitable.
Released in October of 2007, Fury Online never reached a high level of success, and received critical reviews across the board. However, the PvP game wooed enough fans to make the announcement a sad one for those still actively playing online. Hilliam took the time to explain the situation in full to those Fury fans, which you can read in full below.
“We have reached our time limit to find a solution that would help us keep the Fury servers open. Sadly, no solution has been found and so we have no alternative than to shut the servers down in 48 hours.
To all those players who have enjoyed Fury and played countless battles, I am sorry that we could not find a viable business model that would allow you to continue playing. To all those naysayers and doomsdayers, we know that deep down you wanted Fury to succeed. Have fun with your parting wishes.
To the Auran team, who put their heart and soul into making Fury, thanks for your efforts. As I said many times before, we need to be much better than the competition to have a chance of succeeding. We gave it everything we had and history now judges that it still wasn’t good enough.
Whilst this marks the end of the Fury chapter, who knows what the future may bring. There were many gems hidden within Fury and many lessons learned. Hopefully one day the full potential can be realized in some other form.
We informed all stores more than a month ago to remove stock from their shelves. If you have purchased a copy of Fury in the past month, we suggest you return it to the store.”